As part of our ongoing Label Services (Marketing and Public Relations) and Booking duties- we will work to accomplish goals in the following areas.
PUBLICITY / MARKETING.
We will work with you to create press release announcements of various sorts covering subjects including (but not limited to):
• NEW SINGLES / ALBUMS
• SHOW DATES
• UPCOMING / PAST INTERVIEWS & APPEARANCES
• FAN SUPPORT / REACTION TO NEW MUSIC
We will brainstorm and analyze in a collaborative setting with your team to come up with the best hooks and strategies to achieve maximum success. We then spend time seeding this information to our close business relationships in all forms of media to secure coverage from our contacts with writers, producers, editors, disc jockeys, anchors and reporters. Then we follow up in order to gain listings, previews, reviews, interviews, event coverage, and other placements where applicable.
• ONLINE MEDIA / MUSIC BLOGS:
Pitchfork, Hypebot, Pigeons and Planes, Ground Sounds, Earmilk, Skope and more.
• PLAYLIST CURATORS / INFLUENCERS:
Spotify, SoundCloud, YouTube, Twitter, Instagram, Facebook and more
• NEWPAPERS & MAGAZINES:
Rolling Stone, Alt Press, Paper, Fader, LA Times, NY Post and more.
• COLLEGE, TERRESTRIAL, SATELLITE RADIO / TELEVISION
CBS Radio, FOX Television, 90.3 WHPC, 90.1 WUSB, Connoisseur, iHeartRadio and more.
We will be reaching out to our affiliated local, regional, national and international bloggers, and to writers/reporters/editors at the top online media outlets, and to those radio, TV who focus on music, arts, entertainment, culture and other categories of interest for placements.
This pitching includes ongoing follow up and placement coordination for all forms of media above. We will give you ongoing updates on placements and opportunities as they happen and on a daily, weekly and monthly basis.
We’ll also reach out to our friends at the major entertainment labels, management companies, and agencies including CAA, WME, Bowery Presents, LiveNation, AEG Live and others for various opportunities. We will follow the availability of major acts for routing opportunities or opening act slots to get you involved with them at venues across the country and world.
FAIRS & FESTIVALS.
Additionally, we can assist with getting you tied into other events throughout the country, including appearance slots at fairs, music and film festivals and other special music and film related events.
This local, national and international buzz, industry awareness and media attention will be focused on inserting you into the conversation, cementing your status as a world class artist and performer.
We will promote you through our social media network (currently at 10,000+ on Facebook, 3000+ on Instagram, 2000+ on Twitter and 5000+ on LinkedIn). We can also help create and deploy messages and set up and organize a posting calendar for your own pages. We are happy to consult and advise on best social media practices as well. Our focus is on creating intriguing posts that deal with not only happenings related to releases and new content delivery, but also tying our messaging into current events that people are talking about both in music, lifestyle, culture, entertainment and in the world in general. This creates organic SEO and builds trust for those who read your social media, making your pages the go-to spot for interesting content, not just promotional jargon. Additionally, we will use social bookmarking sites like Reddit and Digg, blogging sites like Tumblr and other methods for optimizing your messaging and media placements online.